POETIC LINKS
A collection that exhibits a contrast in time. A contrast between generations. A contrast of individuality. A contrast between accepted standards. A contrast of emotion.
Join Founder & Creative Director of JI-WU Atelier, Jieun Yim, as she recounts the personal bond and desire to create this high jewelry collection.
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What started this collection?
As a creative who doesn’t usually feel comfortable referring to myself as an artist, I have longed for years to express my artistry in a beautiful and emotionally raw capacity. I knew that I would only share this inner desire when the time and message was right. Choosing to honor my South Korean heritage through this collection, I wanted to make sure the designs were not an obvious visual, but rather, thought provoking.
When did you know the time was right?
It wasn’t until a past visit to Gyeongbokgung Palace in Seoul during winter. It was so peaceful; snow was gently resting down on the roof tiles, the surrounding architecture and the grounds. Being present in that moment evoked a sense of curiosity for my current surroundings and I delved into the design details whether they were obvious or hidden. From that moment, I felt as though this new collection could be more than just design, but a way to preserve my art and to share the beauty of South Korea.
Gyeongbokgung Palace is a historically important and iconic destination to visit when in Seoul. The sheer scale of the palace and the grounds impress, telling a story of times past and present. View the palace video and design references below.
Palace videography by Stefano Scuccimarra
What can we see from this collection?
Poetic Links was the chosen title for this collection. I view this collection and hope admirers of this collection can see more than just high jewelry design but in fact, a link of storytelling, appreciation for art and a crossover of talent between generations. Respecting elements of preserved ancestral craftsmanship was a very interesting reference point to add into the designs when I first started to develop them. The collection embraces a touch of the architecture, design and materials found within the palace and the palace grounds.
The collection consists of 3 pieces; a lariat necklace, brooch, and drop earrings. Bridging the trio, the custom 18k white gold chain links feature throughout and represent the ‘link’ to the design inspiration. The necklace and brooch have the versatility of being combined for a grand display - I imagine this combination being worn at an important gala, celebration or red carpet event.
Tell us more about each design.
Necklace - The custom 18k white gold chain links are the intended prominent design feature for this piece. To increase the already dramatic look, a central round modern brilliant cut diamond bonds the necklace to the 4.1” lariat drop and the diamond set rings.
Brooch - Architecturally inspired by the palace roof line, the brooch is framed by custom step-cut diamonds which gives this piece the pronounced shape. The diamond encrusted middle section of the brooch is an interpreted vision of the impressive throne room ceiling; home to two seven clawed golden dragons and repeated painted pattern. Accompanying the brooch when worn on its own is a dedicated diamond pin.
Earrings - Matching the style of the lariat drop in the necklace, the earrings command attention of their own as a standout statement piece of high jewelry. The round modern brilliant cut diamond studs suspend the 1.8” custom chain links and connecting diamond set rings.
Palace photography by Gilman Kim
From start to finish, what do you believe is the key to success when working on projects such as this?
Leading JI-WU Atelier as a global design and production house, I encourage our team of talent to embrace their individual skillset and creativity so we can combine as one to deliver the exceptional results our clients value, trust and respect. The key to a successful project? Your eyes view a vision others can’t see. It’s so important to listen, to share and to collaborate.
For Poetic Links, this is a personal achievement and to share my Korean heritage through JI-WU Atelier and alongside my colleagues has been a moment of immense pride.
Appreciated Comments
“JI-WU Atelier’s eloquently titled ‘Poetic Links’ collection incorporates the rich cultural heritage and distinctive, traditional design elements of Korea in an innovative, sophisticated contemporary jewelry collection. Inspired by the architectural wonder of Gyeongbokgung Palace in Seoul, each piece is an inspired fusion of tradition and modernity. Jieun Yim’s artistic sensibilities, innovation, and meticulous attention to detail has yielded a collection of dramatic elegance.”
— THOMAS ARNOLD | Founder/President of Alta Art Production
“시간의 흐름과 무관하게 지속하는 아름다움의가치를 과거에서 가져와 현대적으로 표현해낸 시도에 찬사를 보냅니다. 디테일한 디자인의 중요성을 알면서, 한편으로는시대를 초월하는 범용성과 대중과의 호흡을 이해하는 그녀의 철학이 저희 디스트릭트가 추구하는 매력적인 시각예술을 보다 많은 사람들이 향유하길 바라는 비전과맞 닿아 있어 더욱 반갑습니다.”
“We applaud the attempt to bring from the past the value of beauty that persists regardless of the passage of time and express it in a modern way. Jieun’s philosophy is to understand the importance of detailed design, while also understanding timeless versatility and interaction with the public. I am even more pleased that this is in line with our vision of wanting more people to enjoy the attractive visual arts that d’strict pursues.”
— SEAN LEE - CEO of d’strict
“JI-WU Atelier’s creations are pieces of art, deeply rooted in symbolism and tradition. The profound meaning of Poetic Links intrigued me: it’s not just a collection but telling a story with artistry and creativity. Poetic Links conveys an emotional depth, interpretive freedom, narrative continuity and cultural richness.”
— LAURA ASTROLOGO PORCHÉ | Jewelry Journalist
“Great inspiration and creations. This collection is a wonderful expression of your identity. Congratulations!”
— HAJIME ANDO | Founder & Designer at ANGIOIE Co. Ltd.
“Your creative mind shows fresh unbridled energy guided by an architect’s discipline resulting in a fine piece of work that would make its owner brim with pride.”
— HENRY HO | President of Jewelry Trade Center Thailand and AIGS
“Inspired and inspiring.”
— SANDRA GERING - Founder/President Sandra Gering Inc
BACK TO THE ORIGINS
JI-WU Atelier are proud for this high jewelry collection to be featured in the January 2024 issue of Forbes Italia. Pick up a print copy for the 3-page article and read online.
